Cookie Policy

Last updated: April 2026

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

How We Use Cookies

When you visit blumibaby.com, we use cookies and similar tracking technologies including pixels and tags. These fall into the following categories:

Essential Cookies

These cookies are necessary for the website to function. They include session cookies that keep you logged in, remember your shopping cart, and enable secure checkout. You cannot opt out of these cookies as the website cannot function without them.

Analytics Cookies

We use Google Analytics to understand how visitors use our website — for example, which pages are most visited and how long visitors spend on the site. This helps us improve the website experience. The information collected is anonymous and aggregated.

Marketing and Advertising Cookies

We use tracking pixels and cookies from the following platforms to serve you relevant advertising and measure the effectiveness of our campaigns:

  • Meta (Facebook and Instagram) — Meta Pixel
  • TikTok — TikTok Pixel
  • Snapchat — Snapchat Pixel
  • Google — Google Ads tracking

These technologies allow these platforms to show you relevant Blumy Baby  Company advertisements based on your browsing behaviour, even after you leave our website.

Functional Cookies

We use cookies from tools including Omnisend (email and SMS marketing) and AfterSell (post-purchase offers) to personalise your experience and communications.

Managing Your Cookie Preferences

When you first visit our website, you will be shown a cookie consent banner. You can choose to accept or decline non-essential cookies at that point.

You can also manage or withdraw your consent at any time by:

  • Adjusting your browser settings to block or delete cookies
  • Using the opt-out links below for specific platforms

Please note that blocking certain cookies may affect your experience on our website, including your ability to add items to your cart or complete checkout.

Third-Party Cookies

Some cookies on our website are placed by third parties such as Google, Meta, TikTok, Snapchat, Omnisend and AfterSell. These third parties have their own privacy and cookie policies which govern how they use the data they collect. We recommend reviewing their policies directly.

How Long Do Cookies Last

  • Session cookies — deleted automatically when you close your browser
  • Persistent cookies — remain on your device for a set period, typically between 30 days and 2 years depending on the cookie

Updates to This Policy

We may update this Cookie Policy from time to time. When we do, we will update the date at the top of this page.

Contact Us

If you have any questions about our use of cookies, please contact us at info@blumybabycompany.com

Simple Curve Ltd (trading as Blumi Baby)
info@blumybabycompany.com
blumybabycompany.com